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Customers For Life
"How
to create intense customer loyalty"
Customers everywhere are becoming more
demanding and less loyal. Yet customer
loyalty is a critical strategic driver of
success; keeping low the ever growing costs
of attracting new customers and keeping high
the opportunities to up -sell and cross
-sell to existing customers and the
recommendations and referrals they attract.
Price is never an
effective way of creating long term loyalty.
A customer who is attracted by your low
price today will also be attracted by a
competitors lower price tomorrow. This
workshop shows why and how service may be
used as an alternative to price to create
sustainable customer loyalty.
During 2-days with an
experienced facilitator delegates will
learn:-
Why the old
techniques of customer service are no
longer good
enough in today’s
competitive markets
The positive
whole-business impact of creating
intense loyalty
How and why
everyone should contribute to the
development of
intense customer loyalty
The financial
impacts of customer loyalty,
impartiality and disloyalty
The power of
customer perception and its impact on
loyalty
How customer focus
builds lifelong loyalty
Why putting the
right people in the right places is
critical
and how to do it
Moving from good ideas to worthwhile
actions
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